Employee experience breaks down when onboarding, change rollouts, manager comms or culture initiatives get handed off across HR, comms and business teams with fuzzy ownership and competing priorities. Here’s how other leaders successfully aligned stakeholders before launch, coordinated execution and kept momentum going. You’ll learn how to: Align Around Key Moments: How to get HR, … Cross-Functional Collaboration: How to Align, Launch and Keep Momentum
In this candid conversation, leaders of agencies and in-house comms teams discuss today’s confusing job market through the lens of AI. They’ll cover the skillsets they’re hiring for, the roles they’re phasing out and the hybrid human-AI skills every communicator needs to stay indispensable. AI is the new baseline—and here’s what’s next: The Top AI-Impacted … Skills and Competencies: How the Role of PR Is Changing (and How You Can Stay Afloat)
Agency-client relationships are under new strain: Tighter budgets, project-based work, specialized agency rosters, faster timelines and growing pressure to prove business value. Clients still walk away for familiar reasons: weak strategic thinking, poor account service, shaky reporting and agencies not fully grasping the client business. Now AI is raising expectations even further, with clients expecting … Keeping the Love Alive: Building Stronger Agency-Client Relationships in the AI Era
Org structures often change quickly and without clear guidance for communicators. Whether you’re operating in a centralized, matrixed, or decentralized model, success depends less on the structure itself and more on how you navigate it. This course focuses on practical, intermediate-level tactics to help you : Quickly diagnose your organization’s reporting structure and identify how … Module: Communicating Smarter Across Any Org Structure
With only 23% of employees globally engaged at work (Gallup), trust and belonging can’t be left to change. Employees are asking tougher questions about values, leadership and fairness—and they expect clarity, not platitudes. This conversation explores how “Cultural Intelligence” helps employee comms leaders embed equity and inclusion into everyday decision-making, training and integrated campaigns—even in … Beyond Messaging: Embedding Cultural Intelligence Into Employee Comms
Being part of a small communications team (or even being the only communicator at all) doesn’t mean having to think small. When headcount is scarce, advantage shifts to those who find repeatable solutions, employ the right strategies, tools and mindsets, and turn allies and automation into leverage. This panel of solo and small comms leaders … Adapt and Overcome: How Small Teams Can Play Big Without Burning Out
On the March 2026 CLC Member Call: Black & Veatch will share their employee comms journey and how they moved from tactical to strategic via their organization’s service model. PNNL will reveal their transformative framework for elevating communications impact.
This course reframes the virtual town hall as a high-stakes communication product. You’ll learn from three incredible communications leaders and recent Ragan presenters how to architect the format, engineer participation as a system, and extend one anchor event into multiple intentional regional experiences so your town halls don’t just inform employees, but align, activate, and … Module: Designing Global Town Halls That Actually Work
This intermediate module from Ragan’s Justin Joffe makes a value-based argument for why comms should drive AI governance before diving into the steps for drafting responsible AI guidance. You’ll learn how to: •Analyze organizational AI risks to identify where governance guidance is most urgently needed •Design a cross-functional process for drafting responsible AI language that … Module: AI Governance: From Principles to Practice
This single, intermediate-level module from Ragan’s Justin Joffe unpacks why breaks introduce risk for comms teams and how to plan differently during them to ensure momentum without overwhelming colleagues who are stretched thin or on PTO. Learners while diagnose points of slowdown, design pre-break workflows, construct contingency plans, apply audience-aware messaging to balance urgency with … Module: The Slowdown Playbook: Building Resilient Comms Before, During and After Breaks