To invigorate interest in its quarterly all-employee forums and town halls, ServiceNow looked to prime time. Their introduction of Service Now Live, a must-see event that blended humor, pop culture, employee voices and video-first storytelling, transformed “just another meeting” into a global cultural touchpoint that their employees rave about—and consistently rate as time well spent. … How to Recast the Town Hall into Must-See TV
Immersing audiences in your brand—either through virtual or in-person brand activations—can be one of the best ways to earn their attention and loyalty. This session will showcase activations including experiences at events, mixed and virtual reality campaigns, and gaming-centric campaigns that incite action and awaken passion. Learn how to earn fans by inviting them to … Extraordinary Experiences: Creating Immersive Brand Activations That Earn Attention and Loyalty