The days of static career tabs and stock photos are over. Candidates now scan social feeds for signs of trust, culture and clarity before they sign. This case study shows how one brand reshaped its employer presence into a strategic edge by mixing polish, personality and purpose — and how social became the key to … Dazzle With Your Employer Brand: Marrying Professionalism and Creativity on Social Media
An essential workshop for communicators looking to lead with clarity amid today’s noise and complexity. Executives are the face and voice of your organization’s reputation. When leaders communicate with clarity and purpose, everyone wins. But exec comms has changed. In 2026, the pace and visibility of leadership messaging has accelerated across platforms like LinkedIn and … Thought Leadership Communications: Writing and Messaging for Your Senior Leaders
In this short from Ragan’s AI Horizon’s Conference, former Cavaliers Operating Company EVP and CCO Susan Oguche shares her tips for training AI on brand voice by creating a simple voice guide, feeding the guide into prompts and using ‘few-shot’ examples
In this Short from Ragan’s 2025 Future of Communications Conference, Microsoft’s Jen Crum explains how her team defined its Employee Value Proposition by embedding AI strategically throughout the workflow.Jen CrumDirector of Marketing and Communications for HR ProgramsMicrosoft
Trust gets shaky in periods of uncertainty—but people still listen. The Edelman Trust Barometer shows that public trust has shifted to peer-to-peer, valuing company experts and employees—essentially “people like themselves”—as honest and relatable sources on a company. But when your brand, executives and employees post on LinkedIn with disparate messages, that credibility fractures. In this … LinkedIn and Beyond: Uniting Executive and Employee Voices on Social Media
Economic headwinds, restructurings and a talent crunch mean every hire—or departure—now hits harder than ever. Candidates and customers alike scan Glassdoor, Indeed and even TikTok before they click “apply” or “buy.” In this candid session, Navistar’s comms leader reveals the organization’s enterprise‑wide , a framework that syncs recruiting, PR, social and marketing so every stakeholder … Employer Brand = Brand Reputation: A Playbook for Unified Comms
When a leading health nonprofit prepared to launch a bold new brand and name, it wasn’t just a logo swap—it was a full-scale narrative shift across audiences, channels and touchpoints. Instead of siloed rollouts, the marketing and comms team built an integrated playbook that kept employees aligned, PR precise and social media energized. This session … Real-Time Rebrand: Uniting Social, PR & Internal Comms for a Seamless Brand Evolution
Only 20% of employees say they feel connected to their company’s culture, says a Gallop survey — a clear sign that top-down communication alone isn’t enough to build meaningful connection across a diverse workforce. That’s where recognition and ambassador programs come in. By elevating authentic voices from within, these programs turn everyday employees into culture … The Internal Advantage: Employee Ambassador Programs That Deliver
Clarifying and keeping your employer value proposition (EVP) current is more important than ever. Beyond perks, organizations must provide a differentiated experience that engages, rewards and supports prospective and current employees. Often, those efforts only live on your career page or stall out after initial rollouts due to recognition or relevance. Learn more about how … Attracting and Engaging Top Talent With a Stronger Employee Value Proposition
From office-based to frontline roles and everything in between, building an unstoppable culture where employees feel seen and heard, takes more than a one-size-fits-all approach. In this conversation, a communications leader reveals how they have built and sustained a ‘family culture’ that has kept teams connected to the company’s purpose since day one.