Flip the Script: Penning People-First Prose—and Videos—for Internal Comms

External communicators like PR pros often get all the glory for writing winning headlines. Let’s flip the “script” and end that here. This session will help you improve your internal comms engagement with people-first messaging — whether you’re scripting an email, video or podcast — so you can win over staff and leadership no matter the initiative or update. You’ll learn:

  • Educate, empower and engage: Harnessing the 7 learning styles in your copy and stories
  • Making what’s important more interesting: How to reframe hum-drum announcements and other updates as “must-know news” based on user personas and WIFM principle
  • Video storytelling showcase: How to pen and produce can’t miss videos for employees (lessons from sample “Quickcast” clips)
  • UGC ideas: How to encourage employees to become content collectors, videographers and writers
  • DEI style guides: Why it’s critical to draft one now — and how to give yours life
    (we’ll dive deeper into inclusive writing together in a session later today!)
  • Nicole Vowell
    Manager of Internal Communications
    University of Utah Health
  • Rekha Rao
    Internal & External Communications Manager
    Life Fitness