Find New Sources of Content Inside and Outside Your Organization

The sheer volume of content you’re expected to create for internal and external audiences was overwhelming even before the COVID-19 crisis. Now, the demands are only greater. But you don’t need to start from scratch every time. Discover how these communicators are leveraging stakeholders and other sources to find timely and relevant content for their intranet, social media feeds and more.

You’ll learn how to:

• Find subject matter experts within your organization and leverage their knowledge
• Incentivize employees to contribute stories and content on both internal and external channels
• Use social listening to find and harness customer stories that illustrate your organization mission
• Measure audience response to the content you’re pushing and optimize your strategies accordingly