Trust is hard to gain and even easier to lose. What happens when your company or message is brought into the realm of #FakeNews? One misstep and you can be on the wrong end of a news cycle. Fear not, this immersive summit is designed to help you navigate the murky waters and maintain the trust you’ve worked so hard to develop.
What you’ll learn:
- How media outlets like the Chicago Tribune properly vet their sources
- Ways to respond to comments on your posts to reduce the rumors that fuel “fake news”
- Analytics protocols to ensure your content strategy is accurate
- What role businesses play in informing the public