Facebook Live: Best practices to broadcast video that engages employees, customers and influencers

No other medium grabs attention and conveys an authentic experience like live video. Facebook Live empowers communicators and marketers to go live from a CEO town hall, provide behind-the-scenes interactions with a leader and broadcast the launch of a new product. In this workshop, you will learn best practices and get hands-on experience using Facebook’s live-streaming platform to engage with employees, customers and influencers.

Key Highlights:

• Why Facebook Live? We’ll show you how going live on Facebook provides the greatest return for your time spent
• How to engage your audience before an event by building anticipation; during an event by streaming a unique perspective; and after an event by re-posting the video link
• Recommended tools and resources to shoot a great Facebook video on any budget, whether you use a mobile phone or a multi-camera professional broadcast team
• How to go live on Facebook with step-by-step, hands-on instruction