No other medium grabs attention and conveys an authentic experience like live video. Facebook Live empowers communicators and marketers to go live from a CEO town hall, provide behind-the-scenes interactions with a leader and broadcast the launch of a new product. In this workshop, you will learn best practices and get hands-on experience using Facebook’s live-streaming platform to engage with employees, customers and influencers.
- Why Facebook Live? We’ll show you how going live on Facebook provides the greatest return for your time spent
- How to engage your audience before an event by building anticipation; during an event by streaming a unique perspective; and after an event by re-posting the video link
- Recommended tools and resources to shoot a great Facebook video on any budget, whether you use a mobile phone or a multi-camera professional broadcast team
- How to go live on Facebook with step-by-step, hands-on instruction