Facebook in the C-Suite

As social media platforms continue to grow in reach and impact, it is increasingly important to understand the role they play and could play among the world’s business leaders. Burson-Marsteller, a leading global strategic communications and public relations firm, has tracked the social media footprint of governments and international organizations since 2012. Today, 87 percent of all 193 United Nations member governments have a Facebook presence; 124 heads of state and government have personal pages on the platform; and 100 of them share pictures on personal Instagram accounts. For the Facebook Leadership Communications Summit, Burson-Marsteller has developed its first exclusive study of how world business leaders use Facebook and Instagram and what they could learn from their counterparts among government leaders.

  • Don Baer
    CEO and Worldwide Chair
  • Matthias Lüfkens
    Particle Accelerator and Social Media Architect