Your leader's voices shape culture internally and reputation externally. In this hands-on session you'll explore now to build a thought-leadership engine that starts with town hall ready narratives and scales easily to owned, earned and social channels. You'll leave with message maps, best practices for each channel, and a ready-to implement workflow.
- One Story, Two Audiences: Techniques to develop an inside-first narrative (purpose and priorities) that can publish internally at 9 a.m. and externally at noon—without heavy rewrites.
- Platforming the Leader: Strategies to map the right exec or thought leader to the right arena: AMAs, town halls, LinkedIn posts, podcasts; all come with unique sets of challenges.
- Voice Kits: How to build an AI Agent that is the repository of information—lexicon, cadence, metaphor bank, approved anecdotes, third-rail topics—that will allow you to maintain an authentic voice for your subject.
- Memo to Media: Strategies to convert existing internal assets (FAQs, AMA clips) into external-ready pieces. Plus: what to redact, what to expand, and how to keep context and your external partners in the loop.
- Interactive Workshop: In small groups, you'll work with a fictional leader persona. At the end of the exercise, you'll take home templates, checklists, and a reuse-ready workflow.
