The Communications Measurement Virtual Conference
AI has flooded the field with new tools, data sources and sent C-suite expectations sky-high, forcing you to rethink how you track, report and measure your impact. But when you can’t show how your work aligns with business value, budgets and careers can stall. More data isn’t the answer: clear storytelling around measurement is. Watch this virtual event to learn a start-to-finish data storytelling framework that cuts through the noise. You’ll learn about how AI has transformed what's measurable, how to cut through data overload to find the signals that actually matter and ensure your KPIs roll up to business objectives your leaders care about. Whether your role focuses on external, internal or ‘mixternal’ communications, you’ll walk away with integrated practical frameworks, new tools and a roadmap that proves your value.
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The Communications Measurement Virtual Conference 2026
Sep 15, 2026 · Virtual
11 sessions · 3h 49m total runtime
Sessions
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Opening Remarks – The Communications Measurement Virtual Conference
Mike Prokopeak
6 minutes
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Sprint Review: The Barcelona Principles 4.0 for 2027
Johna Burke
16 minutes
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Measurement Frameworks for Success: Proving Value
Johnna Muscente
19 minutes
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Maturing Your Measurement: Where AI Can Help Now
Molly Dwyer, Rob Stillwell, Lauren Hasse, Sean Devlin
35 minutes
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KPIs That Connect to Business Goals
Christina Cornell
24 minutes
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One Report, Two Functions: A Unified Story
Jenny Westfall
22 minutes
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Tying Sales Wins to Communications Efforts
Danielle Daly, Erika Nicholson
25 minutes
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Real-Time Crisis Measurement: The First 24 Hours
Sean Wilson
19 minutes
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Data Storytelling: Turning Numbers Into a Narrative
Meaghan Baumwald
24 minutes
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Speak the C-Suite’s Language: Business Fluency for Communicators
Catherine Hernandez-Blades
23 minutes
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After the Deck: What the C-Suite Actually Does With Your Data
Gabrielle Mondestin, Sean Devlin
20 minutes
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