PR Daily Conference

Pre-Conference

• Crisis Frameworks 2.0: (Re)Building Your Brand’s Trusted Playbook Tim Gilman 1h 3m Watch Now
• Measurement That Protects Budgets: Translating Media Relations Wins Liz McGee 1h 1m Watch Now

Track 1

PR Strategy

• State of the Newsroom: Navigating Influence in the Age of Fragmented Media Allison Carter, Steve Russolillo, Maiken Scott, Jessica Kartalija 45 minutes Watch Now
• The Business Skills Communications Leaders Are Missing Mary C. Buhay, Tina McCorkindale, Ph.D., APR 22 minutes Watch Now
• Human vs. AI: Why Real Connection Is Your Only Advantage Now David Scott 31 minutes Watch Now
• No More Silos: Secrets of Building One Voice Across PR, Marketing and Comms Micaeh Johnson, Dana Paolucci, Zack Jenkins 43 minutes Watch Now
• What PR Pros Need to Know About the Business Side of PR Lisa Zlotnick 25 minutes Watch Now
• Nutella in Space: Turning Unexpected Moments into Brand Breakthroughs Steve Alessandrini, Kelsey Hammonds 26 minutes Watch Now
• Navigating Reputation in a Rapid-Response World Kamian Allen 16 minutes Watch Now
• When the Internet Goes Dark: Response to Hurricane Helene Paul Wendel 17 minutes Watch Now
• Inside Out: How Internal Transparency Turned into Public Trust During a Global Tech Meltdown Melissa Tizon 15 minutes Watch Now
• Pressure Makes Playbooks: Crisis Comms Speakers Share All Melissa Tizon, Kamian Allen, Paul Wendel, Isis Simpson-Mersha 21 minutes Watch Now
• Keeping the Love Alive: Building Stronger Agency-Client Relationships in the AI Era Jennifer Riedinger, Stephanie Cegielski 24 minutes Watch Now
• Leadership Training in the Hot Seat: Crisis Simulation for the Pile-On Era Zach Crenshaw 36 minutes Watch Now
• Reinvention in Real Time: Leading Comms in the AI Era Sona Iliffe-Moon 21 minutes Watch Now
• Trust in the Age of AI: How TIME Is Evolving for a New Media Era Sam Jacobs, Allison Carter 29 minutes Watch Now
• Content That Converts: What Comms Pros Can Learn from B2B Aditi Uppal, Megan Gilbert 41 minutes Watch Now
• Brand Relations—Not Public Relations: Reputation Building for 2026 Jarryd Boyd 26 minutes Watch Now
• Behind the Win: How a PR Daily Campaign of the Year Came to Life Margot Edelman 25 minutes Watch Now

Track 2

PR in the Age of AI

• Skills and Competencies: How the Role of PR Is Changing (and How You Can Stay Afloat) Tracie Bertaut, Roland Wyn Jones, Joe Gallo 40 minutes Watch Now
• AI Content Governance in Action: Building Guardrails and a Smart QA Workflow Kami Spangenberg 25 minutes Watch Now
• The AI-Ready PR Workflow for Time-Strapped Teams Sarah Evans 25 minutes Watch Now
• The 20 Best AI Prompts for PR Work: What You Need to Know Ryan Brack 14 minutes Watch Now
• The New Rules of PR Content: GEO Tactics at Work Rob Bernstein 15 minutes Watch Now
• “Living Archives:” Harnessing the Power of Al LLMs to Bring the Past to the Present Shelley Spector 16 minutes Watch Now
• Training in Real Time: How Comms Leaders Are Preparing Their Teams Christopher Breslin, Olivia K. Fajardo 20 minutes Watch Now
• Own the Answer: How to Measure Share of Voice in AI Search Margot Edelman, Edie Kissko 28 minutes Watch Now
• LLM Search: Winning Earned Visibility in the Age of GEO Mirza Germovic, Margot Edelman, Nikki Ziolo 44 minutes Watch Now
• The Business Case for the Brand Newsroom in the Age of AI Search Michael Stern, Claire Bolger 25 minutes Watch Now

Pre-Conference Workshops

• Measurement and Data Boot Camp Martha Miller, Lauren Hasse, Stacey Jaffe 1h 16m Watch Now
• Crisis Management Workshop Jacob Hawkins, Wren Krupczak 1h 16m Watch Now
• Media Pitching Best Practices Aneeta Mathur-Ashton, Nancy Vu, Charis Gomez, Savannah Stephens 28 minutes Watch Now

Track 1: General

• The State of Reputation: Trends and Threats for 2025 and Beyond Zack Jenkins 15 minutes Watch Now
• Off the Bench, Into the Buzz: Unique Ways to Score Big Chris Jones, Bret Werner 31 minutes Watch Now
• New Media, New Rules: Winning with Bloggers, Podcasts and the Substack Revolution Danielle Hughes 25 minutes Watch Now
• From Local to Global, Global to Local: Scaling Thought Leadership Worldwide Adam Kiefaber 24 minutes Watch Now
• Editorial Gatekeepers Tell All: Innovative Coverage and Top Performing Content That May Surprise You Andrea Swalec, Allison Carter, Mujeeb Rehman, Jennifer Strong 38 minutes Watch Now
• Why Things Catch On – and How to Unlock Virality Dr. Jonah Berger 42 minutes Watch Now
• Rethinking PR Metrics: Unconventional KPIs for Storytelling Kavita Tomlinson, Dan Kaufman, Kevin Wong, Khalid El Khatib 47 minutes Watch Now
• The Magic of Prediction: Using Data Analytics to Drive Impactful Media Coverage Lauren Compton 23 minutes Watch Now
• Public Affairs Primer: Shaping Opinions and Influencing Action in DC and Beyond Michael Ricci 26 minutes Watch Now
• Tell-All: Leadership Insights on What CEOs Want from Their PR Teams Ryan Kuntz, Emily Teitelbaum, Fraser Engerman, David Meadvin 48 minutes Watch Now
• Mini Master Class: Making Complex Stories Human Christopher Hippolyte 17 minutes Watch Now
• High Stakes Hot Takes: Navigating Politics, Press & the New PR Battlefield Matt Gorman, Meghan Hays 29 minutes Watch Now
• Data-First PR Campaigns: Making Numbers Sing Your Brand’s Song Michael Kaye 27 minutes Watch Now
• Doing More with Less: How PR Pros and Journos Work Smarter, Not Harder Charis Gomez, Michael Lopardi, Patrice Smith, APR 44 minutes Watch Now
• Lessons from the PR Campaign of the Year: The SAG-AFTRA Strike Pamela Greenwalt 32 minutes Watch Now

Track 2: Interactive

• AI for Media Pitching: Goldmine or Landmine? Will Hodges 27 minutes Watch Now
• From Sentiment to Strategy: Using AI to Shape PR Strategy Bianca Prade 23 minutes Watch Now
• Mastering AI Tools in a Multimedia-Hungry Media World Jenn Francis 29 minutes Watch Now
• Surviving the Hot Seat: How to Media Train Your Executive Team Angela Salerno-Robin, Madeleine Shin 48 minutes Watch Now
• Breaking Through with B2B Media April Nelson 26 minutes Watch Now
• Preemptive Strategies for Battling Public Backlash, Misinformation and Crisis Joe Buccino 28 minutes Watch Now
• Getting Comfortable with Crisis: Tabletop Scenario Planning for the Unpredictable Lisa Campos, Dara Cohen 41 minutes Watch Now
• Outthink, Don’t Outspend: How Challenger Brands Win with Earned Media and Social Strategy Elizabeth Paul, Eric Jagher 29 minutes Watch Now
• Leadership Comms Strategies for the Future Kamian Allen 22 minutes Watch Now
• Next Generation Media Relations Tactics Jennifer Nycz-Conner 24 minutes Watch Now