Establish Your Executives As Thought Leaders In The Health Care Industry

From Dr. Fauci to vaccine developers, the public has seen health care experts on the news and social media almost every single day since the pandemic began. While the demand for expert voices on COVID-19 and more is high, it is also difficult to get engagement in such a crowded landscape. Discover how to position your executives as a go-to source on your organization’s area of expertise and connect them more strongly to your workforce.

Learn how to:

  • Produce townhalls, press conferences, podcasts and more that establish credibility and trust
  • Develop a strategic thought leadership platform for key executives in your organization
  • Prepare leaders to take the stage in high-pressure crisis situations
  • Use LinkedIn, Twitter, Instagram and your own website to share important executive messages
  • Erika Callahan
    Executive Communications Manager
    Blue Cross Blue Shield of Illinois