Ensuring Measurement Validity – Snapshot

Tina McCorkindale, Ph.D., APR, is the president and CEO of the Institute for Public Relations, a global industry nonprofit association devoted to research in the profession. Previously, she was a professor for 15 years with an additional 10 years of experience working in corporate communication and analytics. She serves on the boards of several industry associations/universities and has received several awards for her contributions to the profession.