Engaging Gen Z on Their Terms

Gen Z, born between the mid-1990s and early 2010s, is a demographic that has redefined the digital landscape and challenged social teams and brands to adapt. In this session, we will discuss how Citadel & Citadel Securities partnered with Green Buzz Agency using research to guide resonant, authentic creative with this audience. Attendees will learn:

  • Strategies for crafting bold and impactful social media campaigns that resonate with Gen Z’s values and behaviors.
  • Data-Driven Insights: How to effectively navigate the unique characteristics, communication style and preferences of this generation.
  • Why authentic content is king: How to craft relatable content on LinkedIn and Instagram/YouTube that shifts brand perception
  • Real-world case study of content development: How the two speakers collaborated across the production lifecycle to develop award-winning campaigns that led to a sharp increase in brand appeal.
  • Emily Molitor
    Director of Marketing & Communications
    Citadel and Citadel Securities
  • Tod Plotkin
    Green Buzz Agency