Employment Branding: From beginning strategies to excellence

Employer-brand and recruiting marketing is exciting and ever-changing. To create an employer brand is a considerable accomplishment. To bring it to life not only on a website, but in a holistic integration that encompasses print, TV, online, video and markets such as recruiting, where the brand has been traditionally rarely seen, is a full-time job! Building a brand is the comparatively easy part; knowing how to activate the brand in every business nook and cranny takes some practice.

Key Takeaways:

  • Steps to create an employer brand
  • Ways to educate recruiting and internal stakeholders about an employer brand
  • How to create a total marketing plan to reach candidates in places they expect you to be
  • Common hurdles and how to overcome them
  • How to sustain and refresh your efforts
  • Lisa Bormann
    Global Internal Communications Director
    General Mills
  • Britta Dihel
    External Communications
    General Mills