Employer Branding: Storytelling That Inspires

A robust employer branding strategy must first begin with your company’s unique value proposition – its purpose and impact on the world so that existing and potential employees feel their work is meaningful. Those values must be carried through all of your channels (internally and externally) to create an ultimate employee experience that goes beyond the traditional onboarding phase. The tools to do such are likely already in your toolbox. In this session, we’ll uncover:

  • The importance of partnering with HR to develop your employer branding strategy and to glean employee feedback to get the pulse on your culture and living up to your company values.
  • How to showcase culture with sharable ideas like videos.
  • Examples of winning candidate newsletters, career sites and campus recruitment events.
  • Employer promotion that works: How to connect and use social media sites like Twitter, Meta, and LinkedIn.
  • Sherrie Voss Matthews
    Director of Internal Communication
    University Health