Employee Buy-In: Empowering employees to advocate for your mission

Today’s employees want to work for socially responsible, inclusive and purpose-driven organizations that share their values on a wide range of issues, including civil rights and racial equity, environmental sustainability and more. But retaining existing talent and recruiting prospective talent requires you to define your brand’s purpose, make it part of your culture and ensure there’s room for that culture to flourish in practice. In this session, you’ll learn:

  • How to make space and create channels for these important conversations to happen within your organization
  • Ways to identify and recruit employees to be brand ambassadors and advocates on social media
  • Communications strategies to engage your workforce in honest conversations around your organization’s purpose
  • Tips for taking employee feedback to identify authenticity gaps in your purpose work and close them
  • Create CSR and ESG campaigns and reports that reflect your organization’s authentic commitment to the community
  • Jared Curtis
    Director of Corporate Communications
  • Kristen Clonan
    Finn Partners
  • Ted Kitterman
    Editor of PR Daily
    Ragan Communications