Employee Advocacy: How to create employee ambassadors and build advocacy from the inside out

Employees are the best ambassadors for you organization and your culture, but is your organization doing its part to engage them? If you want employees to be stewards of the brand, you have to build trust and demonstrate an authentic understanding of their needs. Only then can you create the care and commitment that inspires them to be vocal and proud ambassadors for your brand.

Key Highlights:

  • What “engagement” actually means
  • What employees and individuals want and need (It’s pretty simple, so don’t complicate it!)
  • How to get employees to tell their stories—and how to listen
  • Amy Alcala
    Director, Global Internal Operations Communications