Elevating the role of social media to drive emotional brand attachment

Establishing emotional connections with consumers is no longer “nice to have”—it’s an integral part of building your organization’s brand. Social media marketers have known this for years. We spend countless hours trying to correlate social KPIs to business objectives and hosting social media education road shows—all to influence colleagues on the importance of customer engagement.

Eric Gray, senior director of content engagement at Universal Orlando Resort, will take you on a journey that includes a therapy session for social media managers and a research discussion about consumer engagement. He’ll highlight how Universal Orlando is using emotional storytelling and most importantly, inspire you to pursue not just social media engagement, but driving emotional brand attachment.

  • Eric Gray
    Senior director of content engagement
    Universal Orlando Resort