E-commerce and Social Selling

The widespread brick-and-mortar store closures of the past two years were just confirmation of what many marketers already knew: E-commerce and social selling are fast becoming the way that most consumers shop. In this session, we’ll look at what’s next for e-commerce and social selling from the rise of livestream shopping to the decline of ad targeting, including new data privacy considerations that will affect how you reach customers.

You’ll learn:

  • What new and expanded livestream shopping programs on Twitter and TikTok mean for your business
  • The role that influencers and celebrity partnerships can play in your e-commerce strategy
  • How incoming data privacy regulations can impact your e-commerce strategy
  • Tim Cohagen
    Marketing, Social Media and Digital Communications Consultant
    Ragan Consulting Group, Shaking Cup Media