Driving Audience Engagement with TikTok and YouTube Videos

The pivot to video never really went away. To the contrary, many brands have leaned even harder into sharable video over the past year on TikTok to more intimately and personally engage with audiences who were stuck at home, hungry for connection on social media. In this session, we’ll explore the myriad of ways that social videos on TikTok can provide value to your audience.

You’ll learn:

  • Tips for creating content your audience finds valuable, be it educational or funny
  • Ways to repurpose shorter videos as pieces in larger campaigns
  • Examples of winning brand TikTok and YouTube strategies
  • How to crowdsource content from your audience on TikTok and YouTube
  • Strategies for a simple CTA or hashtag to ensure your TikToks and YouTube videos are shared
  • Alyssa Rodriguez
    Director of Education
    Oklahoma Aquarium