For far too many internal communicators, the “intranet” is another channel vying for employees’ attention and competing in a digital workspace crowded with organizational messages and goals. However, when created with your end users in mind, an intranet can bridge multiple departments and objectives, effectively provide crucial information that helps employees better deliver on results, greatly increase internal interaction and collect data that can transform your employee communications. Erin Lickliter, head of associate communications and engagement at Kroger, will share the value an intranet can bring, along with takeaways and lessons learned from an intranet with a new employee brand at its center, which has grown to more than 3 million monthly users and grabbing over 9 million page views.
Head of associate communications and engagement
Erin Lickliter is the head of associate communications and engagement at Kroger, one of the world’s largest food retailers with nearly half a million associates who serve over nine million customers across 35 states. Her team recently won Ragan’s Best Overall Intranet Grand Prize for its FEED portal. Erin leads the company’s associate communications and engagement approach designed to connect associates to Kroger’s Purpose and business strategy, as well as enhance and protect the organization’s reputation. She has over 17 years of corporate communications and marketing experience with organizations such as Omnicare, Fifth Third Bank and the University of Cincinnati.