Develop a Paid Search Strategy that Delivers Greater ROI

In today’s pay-to-play online environment, Google Ads is crucial to driving conversions and sales—but with marketing budgets under threat due to the current crisis, you need to make every dollar count. Discover what it takes to create campaigns that deliver more bang for their buck and learn how to take advantage of advanced features in the platform.

You’ll learn how to:

• Develop a budget that makes sense for your goals and justify your efforts to supervisors
• Follow easy steps to create, launch and adjust a Google Ads campaign
• Use simple tactics to maximize lead generation, user acquisition and conversions
• Run effective A/B tests and continuously optimize your campaigns to achieve greater ROI
• Identify and avoid expensive pitfalls when creating campaigns