DEI Strategy, Stories and Syntax: How to Write Inclusively for all Audiences

Creating an inclusive culture starts with including internal stakeholders in crafting messaging that reflects their experiences — and empowering them to share it, both internally and externally. Join to see how others have transformed their comms copy, campaigns and channels to be more inclusive so their messaging resonates with every employee and external audience equally. You’ll learn:

  • How to write about the shared perspectives and concerns of your diverse workforce
  • How to evaluate and improve the accessibility of your communications, PR and media outreach
  • Best ways for leadership and sources to write and communicate from a perspective that cascades DEI
  • Insights and resources to help you create an inclusive language style guide (hint: creating an ERG is a critical step)
  • Gary Cooper
    Senior DEI Language Inclusion & Learning Leader
  • Nicole Vowell
    Manager of Internal Communications
    University of Utah Health
  • Kena Lewis
    Director of public affairs and media relations
    Orlando Health