In this interactive workshop Enshalla Anderson, Director, Global Head of Brand Strategy at Google Cloud and Tricia Davis-Muffett, Director of Global Public Sector Marketing at Google Cloud will share best practices for writing more inclusive messaging, considerations for audiences across cultures, experiences and challenges gleaned from Google’s inclusive marketing insights platform. You’ll walk away armed with ideas to make DE&I efforts part of your authentic marketing and communications plan around representation in your language, community building and program development. We’ll discuss strategies for taking an opt-in approach with your communications as a connector and motivator to helping your brand better emotionally resonate and earn trust, along with reasons why being vulnerable and not having all the answers is better than taking a ‘why bother’ approach. You’ll see examples of companies doing this well, and examples of what not to do.
Director, Global Head of Brand Strategy, Google Cloud
Enshalla’s career has taken her from Wall Street to management consulting to strategic brand development—with stops along the way in New York, London, Istanbul, and Caracas. And now as the Global Head of Brand Strategy for Google Cloud, Enshalla is bringing definition to and fostering affinity for the fast growing brands within the cloud portfolio. Enshalla earned her BA in History from the University of Pennsylvania, and her MBA from Harvard Business School. When not at work, Enshalla has two sons who teach her random factoids like that the Marvel character Wolverine hails from Canada.
Director, Global Public Sector Marketing, Google Cloud
Tricia Davis-Muffett is the Director for Global Public Sector Marketing at Google Cloud, as well as executive sponsor for Google Cloud Marketing’s Diversity Equity and Inclusion programs. Her mission is to build awareness and adoption of Google’s offerings for government and education customers around the world. Tricia is an evangelist for the government's use of cloud technology and for expanding access to technology in underrepresented communities. Prior to joining Google, she was Chief Marketing Officer at Booz Allen Hamilton, preceded by senior marketing roles at AWS, NetApp, Unisys and several startups. Tricia earned her BA from Georgetown University and a Master of Fine Arts in Creative and Professional Writing from the University of Minnesota. She still writes and publishes poetry when she isn’t traveling, diving or spending time with her three kids and husband.