Deeper Social Media Connections in the Trust Era: WHO’s Pandemic Lessons to Unlock Loyalty

You can’t buy trust — you must build it, as the World Health Organization (WHO) successfully set out to do these past few years during the pandemic. At this session you’ll hear how WHO is creating deeper social media connections grounded in a more authentic, transparent people-first strategy.

You’ll learn:

  • Trust factors today — and how they can boost your social media engagement.
  • People-first strategies for personalizing the brand: How to prepare leadership and experts to become trusted voices — not just “talking heads.”
  • Transparency tools and channels: Integrating live video and audio to build trust.
  • How to leverage measurement tools to to reframe your messaging to build trust 
  • Aleksandra Kuzmanovic
    Social Media Manager
    World Health Organization (WHO)