Cutting Through the Noise to Reach a Dispersed Workforce in Crisis

As employees worldwide work from home, more workforces than ever before are dispersed, presenting challenges for communicators to uplift and motivate in the face of uncertainty and concern. In this dual-session, glean ideas for reaching and supporting employees with information they can easily digest as well as ways to connect and dispel feelings of isolation and loneliness.

Fran Dean-Bishop, CEO of Aerobodies, will share why connecting, rather than purely engagement, should be your goal, regardless of your position—and how you can support your workforce in ways that inspire rather than overwhelm.

You’ll learn:

How to create meaningful connection points with employees without stacking more meetings onto packed calendars

Tips for reducing information fatigue and grabbing attention with “fireball” content

Ways to balance the virtual mindset and employees’ well-being in the “new normal”

Kim Clark, Affiliate Consultant for Ragan Consulting Group, will show you how to better streamline content and resources based on employee feedback and balancing business needs to help your employees more effectively work remotely.

You’ll learn:

Employee behaviors to consider when creating and distributing content across online channels

How to use emails, intranet portals and apps to get your messages in front of employees

Ways to address concerns, relay difficult news and foster transparency

Tips for harnessing engagement analytics and survey data to help you show ROI and create even more effective content