Credible Content Starts Here: Think and Write Like a Reporter

You’ll learn how to:

  • Think like a journalist to craft a story that’s convincing and credible (to the journalists you pitch, stakeholders and public)
  • Avoid the most common AP style errors
  • Cut jargon, extraneous capitalization and fluff to get to the heart of your story
  • Tell a story that’s either unique enough to stand out or part of a larger trend
  • Colleen Newvine
    Product manager, AP Stylebook
    The Associated Press