Delivering a consistent message to a corporate audience can be a challenge, but it offers an enormous opportunity for any organization to tell a story at each and every point of contact. At Dell, Rebecca Paquette, senior consultant, executive communications, sees executive and corporate communications as a cornerstone to a fully integrated communications program that spans marketing, sales, PR, AR, social media and everything in between.
- Craft executive communications that align with your corporate story across vast geographies and internal/external channels
- Articulate clear organizational strategy and priorities
- Use user-generated content (UGC) to gain buy-in and accomplish your objectives
- Make use of a variety of communications media and vehicles to reinforce your message