Creating a Culture of Storytelling and Innovation

There is no shortage of content for today’s consumers or employees, and communicators are fighting for attention spans as the media landscape becomes increasingly cluttered. As we’re bombarded by information, visuals and data, stories about people accomplishing amazing things can break through the noise and help communicators’ messages stick. Steve Clayton, chief storyteller at Microsoft, will share how he and his Innovation, Culture & Stories team help shape Microsoft’s brand image and showcase the company’s innovation through internal and external storytelling. You’ll learn how he’s built a team of storytellers who drive compelling narratives and insights, and how you can find and tell your organization’s most important tales.

  • Steve Clayton
    Vice President, Communications Strategy