What makes copy compelling? Well, what stops YOU in your tracks? Guaranteed it isn’t the use of dead words like ‘solutions’ and ‘paradigm.’ Great copy starts with simplicity and then delivers an unexpected yet emotional punch to the reader—inspiring an action, a response, a share, and more. But it’s not always easy to deliver, is it? Good news: Through improvisational writing and before-and-after copy exercises you will be able to successfully tap the creative corners of your mind—even when you’re under extreme pressure to perform. These methods will allow you to quickly write copy people want to read, share and act on. Join CBD Marketing’s Executive Creative Director Mary Olivieri. Learn how to change the way you think to improve the way you write—so that you deliver prose that is must-read and must-share for your audience every single time.
- Free association exercises to let the words come freely
- Creative translation exercises to breathe new life into your words
- How to uncover hidden words and topics by using unconventional inspiration
- The creative process that transformed the marketing of James Hardie Building Products, BASF & Firestone