COVID-19 Case Study: How KFC played a banjo while other companies were playing a violin

When the world shut down, the house that The Colonel built faced a sudden conundrum after receiving negative press for its iconic “finger lickin’ good” slogan. In this case study, KFC Global Senior Brand Communications Manager Tori Carter will share how the restaurant chain handled this newfound crisis with a global COVID-19 marketing campaign that avoided a traditional mea culpa to change its messaging while having a little bit of fun along the way.

  • Tori Carter
    Senior Manager of Brand Communications
    KFC Global