Corporate Character: A Purpose-Driven Workforce

In this session, we’ll share how to effectively communicate your company’s values to keep your talent pool thriving and get employees to be a megaphone for your brand purpose.

You’ll learn:

  • How leaders and managers can reinforce values-focused messaging with corporate commitments and curated content.
  • Channel strategies to deliver messages across the organization.
  • How purpose-driven communications can drive employee productivity, motivation and engagement — and create employee brand advocates.
  • Ivanka Djoleva-Minioti
    Sr. Director, Global Internal Communications
    Mondelēz International