From Your Website to Content and Ads: Mastering the Art of SEO

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What You’ll Learn:: 
With more consumers than ever before shopping online, it's crucial for you to optimize your organization's online presence, including making sure your website provides an outstanding experience and delivering content and promotions that's driven by analytics and insights. In this session, you'll see a live website audit and learn in real-time what can set your organization's website and owned content above the rest. Then, you'll dive into how to use SEO best practices as well as Google Analytics and other data to inform and expand the reach of your content, including email campaigns and social media efforts, helping you to reach the right audiences at the right time, with the right messages.
You'll learn: 
  • How to integrate SEO best practices across campaigns and tie together your email campaigns, social media strategies, content and ads
  • How to establish meaningful goals and evaluation procedures
  • What you need to know about your website—and things you can do today to become more competitive
  • How algorithms across both search engines and social media platforms like Facebook and Instagram are changing—and how you can keep up
November 2020

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Presenter bio: 

Jason White is the Director of SEO for PMG, where he leads the agency's team in crafting strategy for and developing against modern SEO objectives. He has more than a decade of digital experience focused on mastering the art and science of SEO. Prior to joining PMG, White was the Director of SEO at Hertz, where he led customized strategy for the company's namesake brand as well as its Dollar and Thrifty car rental brands. At Hertz, he drove over $130,000,000 in organic search growth, turning around a decade's worth of brand degradation. Before that, he was VP of SEO & Social Media Marketing at Dragon360, servicing clients such as MassMutual, Pantone and Pinkerton. White's insights have been featured in industry publications as bylines and via interviews, and he speaks at some of the biggest digital conferences. He also lectured at New York University. His forward-thinking SEO philosophies have also earned his teams numerous awards for content marketing, including accolades from Traveler's Weekly, the Shorty Awards, and the Content Marketing Association.