What’s in Your Crisis Plan? Pack Your “Suitcase” with the Essentials in the Coronavirus Era
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A crisis plan should be like a well-packed suitcase. You want to ensure you’re ready for anything thrown your way—and you don’t want it sitting on a shelf gathering dust because it’s impractical. Join us for the essential components of any coronavirus-era crisis plan. You’ll learn:
- Where pre-COVID-19 and other public health crisis plans went wrong: examples and mistakes to avoid
- Your crisis plan TOC: from utilizing a risk assessment to clearly defining roles and responsibilities
- How to create—or update—your coronavirus-ready crisis plan in easy steps
- Mistakes to avoid: Important lessons from when a crisis plan went off the rails
Deborah Hileman, SCMP, is President and CEO of the Institute for Crisis Management. The firm provides expertise and support to public and private companies, non-profit organizations, education and religious institutions and other organizational clients in North America and across the globe. Deborah is a certified strategic communication management professional (SCMP), business leader, coach and consultant with more than 30 years’ experience in public and private companies and non-profit organizations. She’s also a FEMA-trained NIMS Incident Commander with experience as a national EMS public information officer during Hurricanes Katrina and Rita (2005), Dean (2007), Ike and Gustav (2008). She is a member of PRSA and the IABC, where she serves on the executive board. She was the 2017-18 chair of the Global Communication Certification Council, a global certifying body for business communications professionals.