What Neuroscience Tells Us About Fear-Based Behavior During a Crisis—and How Storytelling Can Keep Your Audience’s Trust
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- Specific rules and tools from new behavioral science research that can help you create more emotionally compelling content
- How to reach stakeholders how they want to be communicated with, based on how their brains are hardwired to experience and respond to fear
- What makes a source trustworthy to the human brain—and how to add credibility to your content
- The difference between the thinking and the breathing brain—and how to take advantage of that difference
Elizabeth Edwards is an award-winning communicator, speaker, author and founder of Volume PR. Her mind-science practice has led to the development of a map of guidelines to the laws and effects that govern how the human mind is hardwired to be positively engaged. Edwards and her team train and support brands from Fortune 100 organizations to start-ups with their one-of-a-kind system for success. A graduate of Pepperdine University, Edwards previously worked in communication at Boeing's Rocketdyne Propulsion & Power and at Ogilvy PR's telecom practice.