Using Social Media, Video And Podcasting As Your Secret Weapon As A Health Care Communicator

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What You’ll Learn:: 
Some might believe that a conversative industry like health care couldn't possibly have a place on channels like podcasts or platforms like Tik Tok, Instagram, LinkedIn, Facebook or Twitter. These communicators know that couldn't be farther from the truth. Discover how they're engaging audiences, creating a strong online brand and driving support for their mission by getting creative on today's top social media platforms.
 
Learn how to:
 
  • Turn physicians and employees into digital advocates for your organization
  • Use visuals, videos and podcasts to simplify complex or dry health care topics
  • Craft creative, fun communications that still comply with regulations and policies
  • Create livestreams and videos that engage audiences without breaking the bank
Category: 
Type: 
Broadcast: 
December 2020
Pricing: 

unilimited access
to all videos

$1295
per year
 
Presenter bio: 

Jason Benning is a creative, loves marketing, and stories - especially when they’re told well. Jason uses this passion to help Premier Health creatively tell their story throughout a variety of mediums as Consumer Branding Director. Jason has been with Premier Health for 15 years and has been instrumental in new marketing initiatives that have been recognized both locally and nationally by various entities including the American Marketing Association, American Advertising Federation, and Modern Healthcare. He is also an adjunct instructor of Digital Marketing and Social Media Management at Edison Community College in Piqua, OH. In his free time, Jason loves listening to music (especially on his ever-growing vinyl record collection), traveling, coffee, food, craft beer, bourbon, art, reading, and spending time with his wife, Brittany.

Marita Gomez leads the content and creative strategy for Crisp. She is a former journalist who has worked as a reporter, news researcher, assistant news producer, and newsmagazine editor for various media outlets, including ABC and NBC affiliates and “20/20” News Magazine. Prior to Crisp, Ms. Gomez led the internal, external and social communications for AbelsonTaylor, one of the largest independent healthcare ad agencies in the world. There she managed the agency’s content strategy and saw engagement on one of its social channels by more than 600% within three months. Media exposure for the agency also increased by more than 40% as the company saw placements every month in 90% of all industry publications.

Sarah Scroggins is the Director of Social Media for Advocate Aurora Health, the 10th largest non-profit health system in the U.S., based in Illinois and Wisconsin. She’s a Chicago suburb native and has worked with the organization for nine years. Previously she worked in communications at Aunt Martha’s Health & Wellness, a health and wellness non-profit serving communities in Illinois.