Updating your internal crisis communications plan in response to COVID-19

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What You’ll Learn:: 

In the wake of an unprecedented global crisis, the old rulebook for crisis communications won’t cut it anymore. Discover how to update your plan for reaching employees—or start building one from scratch if you don’t have one.

We’ll discuss:

  • The key components every modern crisis communications plan should include
  • Common mistakes in crisis plans and how to avoid them
  • How to prepare for the unpredictable
  • The top threats posed to internal communicators by the current health crisis


April 2020

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Presenter bio: 

Gin Kirkland Kinney's extensive marketing background includes over 20 years in communications and business development, and more than 10 years in the global energy industry. Her impact and involvement has ranged from the development and finance of large-scale solar and alternative energy projects, as well as the growth and transformation of a multi-disciplinary, digitally driven marketing and communication organization.Currently, Gin serves as Vice President of Communications and Marketing for NRG Energy, the leading integrated power company, serving nearly 4 million customers in competitive markets across the US.