Responding to Racial Injustice: How #BlackLivesMatter Changed the Social Media Crisis Response
The full content of this page is available to members only.
- How taking a stand on social and political issues can strengthen consumer trust—especially as people call for organizations to lead the charge for change
- How to outline plans to act, including ways to create meaningful and accountable diversity and inclusion goals
- Considerations for messages, images, campaigns and more across digital channels and audience backgrounds
Imani Ellis is the founder of CultureCon and The Creative Collective NYC, a community and creative agency dedicated to facilitating brave spaces for multicultural creatives. Born in her one-bedroom apartment as a means to foster meaningful connection, TheCCnyc has since parlayed into the fastest-growing community devoted to creatives of color in New York City who are looking to cultivate relationships that go beyond the business card. TheCCnyc's marquee event is CultureCon, a conference dedicated to creatives of color. Past speakers include Tracee Ellis Ross, Will Smith, Regina King, Lena Waithe, Spike Lee, John Legend, Nick Cannon and more. CultureCon is the first-of-its-kind ideas conference that caters to all aspects of creative and young professional life. In addition to community events, The Creative Collective also works as an impactful creative agency, ideating creative strategies that resonate and bridging the gap between brands and multicultural creatives. Named a "2020 Diversity Champion" by Adweek, Ellis has been recognized by Forbes as a "Visionary" as well as a "Leader with Unparalleled Vision" by Essence.
Jonathan Jordan is a Senior Vice President and leads Employee Experience practice and Business Transformation practice for Edelman on the West Coast. He specializes in helping companies to inspire minds, mobilize hearts and change behaviors through communications, marketing and change management. Jordan has partnered with many of the world’s leading brands to deliver organizational change management, transformation activation, internal communications and M&A communications. Prior to joining Edelman, he was a principal in the Organizational Effectiveness practice at Slalom Consulting. There, he helped to pioneer a “change as a platform” enterprise framework and delivery team effectiveness maturity model. Previous to this, Jordan oversaw large-scale change programs while at Ernst & Young’s People Advisory Services practice, organized artist marketing campaigns while at Tommy Boy Entertainment, and began his career as a human capital consultant at Booz Allen Hamilton.