Responding to Racial Injustice: How #BlackLivesMatter Changed the Social Media Crisis Response

The deaths of George Floyd, Breonna Taylor, Ahmaud Arbery and other black Americans have led to continuing protests, along with calls to defund police departments and address the history of systemic racism. Brands that first were silent soon stepped up to offer statements, and as consumers push for more, many organizations have committed to supporting Black Lives Matter and increasing diversity and inclusion through donations, increased opportunities, amplifying diverse voices and more. In this fireside session with Jonathan Jordan, Senior Vice President, Employee Experience and Business Transformation at Edelman, and Imani Ellis, Founder and CEO of The Creative Collective NYC and CultureCon, you’ll gain insights for what this means moving forward—and how you can also join the historic tides of change.

You’ll learn:

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• How taking a stand on social and political issues can strengthen consumer trust—especially as people call for organizations to lead the charge for change
• How to outline plans to act, including ways to create meaningful and accountable diversity and inclusion goals
• Considerations for messages, images, campaigns and more across digital channels and audience backgrounds