Responding to Racial Injustice: How #BlackLivesMatter Changed the Social Media Crisis Response

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What You’ll Learn:: 
The deaths of George Floyd, Breonna Taylor, Ahmaud Arbery and other black Americans have led to continuing protests, along with calls to defund police departments and address the history of systemic racism. Brands that first were silent soon stepped up to offer statements, and as consumers push for more, many organizations have committed to supporting Black Lives Matter and increasing diversity and inclusion through donations, increased opportunities, amplifying diverse voices and more. In this fireside session with Jonathan Jordan, Senior Vice President, Employee Experience and Business Transformation at Edelman, and Imani Ellis, Founder and CEO of The Creative Collective NYC and CultureCon, you’ll gain insights for what this means moving forward—and how you can also join the historic tides of change.
You’ll learn:
  • How taking a stand on social and political issues can strengthen consumer trust—especially as people call for organizations to lead the charge for change
  • How to outline plans to act, including ways to create meaningful and accountable diversity and inclusion goals
  • Considerations for messages, images, campaigns and more across digital channels and audience backgrounds
June 2020

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Presenter bio: 

Imani Ellis is the founder of CultureCon and The Creative Collective NYC, a community and creative agency dedicated to facilitating brave spaces for multicultural creatives. Born in her one-bedroom apartment as a means to foster meaningful connection, TheCCnyc has since parlayed into the fastest-growing community devoted to creatives of color in New York City who are looking to cultivate relationships that go beyond the business card. TheCCnyc's marquee event is CultureCon, a conference dedicated to creatives of color. Past speakers include Tracee Ellis Ross, Will Smith, Regina King, Lena Waithe, Spike Lee, John Legend, Nick Cannon and more. CultureCon is the first-of-its-kind ideas conference that caters to all aspects of creative and young professional life. In addition to community events, The Creative Collective also works as an impactful creative agency, ideating creative strategies that resonate and bridging the gap between brands and multicultural creatives. Named a "2020 Diversity Champion" by Adweek, Ellis has been recognized by Forbes as a "Visionary" as well as a "Leader with Unparalleled Vision" by Essence.

Jonathan Jordan is a Senior Vice President and leads Employee Experience practice and Business Transformation practice for Edelman on the West Coast. He specializes in helping companies to inspire minds, mobilize hearts and change behaviors through communications, marketing and change management. Jordan has partnered with many of the world’s leading brands to deliver organizational change management, transformation activation, internal communications and M&A communications. Prior to joining Edelman, he was a principal in the Organizational Effectiveness practice at Slalom Consulting. There, he helped to pioneer a “change as a platform” enterprise framework and delivery team effectiveness maturity model. Previous to this, Jordan oversaw large-scale change programs while at Ernst & Young’s People Advisory Services practice, organized artist marketing campaigns while at Tommy Boy Entertainment, and began his career as a human capital consultant at Booz Allen Hamilton.