Measuring Social Media Initiatives: What's the Worth of a "Like" or a Follow?
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- The analytics and engagement numbers which matter—along with those that don’t
- Ways to better understand and reach your community members—along with ways to inspire meaningful action
- How to set smart goals and tie digital communications campaigns to website traffic and more
- Best practices for keeping tabs on crises and current conversations (and pivoting your strategies as necessary) on Twitter, Facebook, Instagram and LinkedIn
Kevin Goddard is the Head of Social Media at Amazon Web Services, where he built the social media program from the ground up. Goddard has been working in online marketing and social media since before we knew what to call it. One of the leaders in online community creation, he has worked with prominent brands including Microsoft, LEGO and Amazon.