Futureproof Your Brand: How to Maximize SEO During COVID-19

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What You’ll Learn:: 
With declining consumer sales and slashed PR, marketing and social media budgets, communicators must brace their organizations and clients for the pandemic’s economic downturn. Now is the time to invest in search engine optimization, which can bolster your brand for the future by driving leads, increasing visibility and helping you meet KPIs. Renee Spurlin, SVP of Digital Marketing and Analytics for ARPR, will share what data can tell you about your audiences, your organization and ways you can respond, along with how to boost your SEO game and prepare for the “new normal” of consumer purchasing behaviors.
You’ll learn:
  • Ways to gather and interpret analytics that helps you get ahead of changing consumer preferences to drive digital marketing traffic, sales and more
  • Best practices for link building as well as defining and using relevant keywords and key phrases
  • Why you should invest in content—and how to measure the effectiveness of your content, emails and more
  • What to look for in your data that can help you create strategies on the fly and identify when a pivot when necessary
June 2020

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per year
Presenter bio: 

Renee Spurlin is the Senior Vice President of Analytics and Digital Marketing for ARPR, where she is head coach of the inbound marketing team. Spurlin brings the agency’s “Army of Awesome’s” media relations, content marketing and social media successes together with lead generation and nurturing to close the gap between traditional PR and sales for winning results. Spurlin is no stranger to traditional PR though, creating compelling brand messaging that resonates with stakeholders, navigating clients through M&As and landing headlines in outlets including Yahoo, Time and Bloomberg. Named PRNews’ 2019 Innovator of the Year, Spurlinis the past president of AMA Atlanta, the American Marketing Association’s third largest chapter. In her spare time, you can find her photographing national parks, scouring Pinterest for crafting inspiration and loving her fur babies, Abbey and Lucy.