Build a Social Media Strategy That Stands Out in Today’s Online Landscape

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What You’ll Learn:: 
Social media is a critical tool for keeping stakeholders informed and engaged in the wake of COVID-19, but it’s also a heavily crowded space with no shortage of potential pitfalls. How can you stand out amid countless news articles, blog posts and videos about the effects of the crisis taking up your audience’s new feed? And how do you maintain the right tone and cadence in a time marked by tragedy and constantly breaking news?
Discover how these organizations have pivoted their strategies in response to a new social media world, and are seeing outstanding engagement with the compelling stories they’re telling on Facebook, Instagram, Twitter, LinkedIn, TikTok, Snapchat and more.
Learn how to:
  • Follow a clear template to establish crisis response protocols and respond quickly to rumors or backlash
  • Reinforce important information through different channels and mediums to avoid message fatigue
  • Promote products and services in a respectful manner
  • Find fun ways to unite your social media audiences and provide uplifting content
  • Craft cost-effective social media videos that stand out in cluttered content feeds
August 2020

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Presenter bio: 

Megan Rowe is an online marketing specialist at UVA Health, a 600-bed hospital and academic health system in Charlottesville, Virginia. Megan started UVA Health’s social media accounts. She still manages and monitors these today, creating organic content and paid advertising. She is also the editor of Healthy Balance, UVA’s patient-facing blog.

Melissa Romig is the Digital Marketing Director at Sperry. She’s a data-driven, consumer-centric marketer known in the industry for her passion, problem solving and leadership. At Sperry, Romig uses her extensive digital experience to lead her team in driving strategy, execution and optimization of all digital brand marketing initiatives. Her team’s campaign for the launch of the BIONIC Collection in 2019 won a Ragan Content Marketing Award, a Shorty Social Good Award and was a finalist for a Brandweek Constellation Award.