Betterment: How to Improve DEI transparency, address and respond to shortcomings and criticisms

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What You’ll Learn:: 
No organization can chart a path forward to equity without first taking stock of their past shortcomings, current progress and areas of weakness. Addressing failures can feel risky, but this transparency is crucial to doing better when it comes to diversity, equity and inclusion. Join us for a discussion on how to tackle this necessary process. We’ll look at examples of companies that have successfully course-corrected after past mistakes and effectively demonstrated their commitment to doing better.
Learn how to:
  • Show leaders the value of being transparent about DEI statistics and initiatives, by following case studies of other organizations that have been successful in doing so
  • Critically assess your current commitment to diversity, equity and inclusion and find areas for improvement
  • Borrow tactics from other organizations that have thoughtfully responded to criticism with statements backed up by an action plan
  • Listen to stakeholders to understand what needs to be done to correct past wrongs and improve in the future
September 2020

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Presenter bio: 

As Director, Social Responsibility, Player Programs and Marketing Communications at the National Basketball Association, Chantal Romain oversees communications strategy and execution for the NBA, WNBA, NBA G League and NBA 2K League’s global social responsibility, player development and diversity and inclusion efforts. Romain leads a team that manages internal, external and executive messaging, promotions and crisis communications related to league social responsibility and player programs, social justice and civic engagement efforts, diversity and equity initiatives across business and basketball functions, and player storylines.

A visionary public relations and marketing entrepreneur, Michelle Flowers Welch is an award-winning expert in the field of multicultural communications. She founded Flowers Communications Group, one of the nation’s top multicultural integrated marketing agencies, in 1991. Known as a strategic, innovative thought leader, Flowers Welch serves as a trusted senior counselor to clients and an inspiring mentor to the next generation of communications professionals.