Audio and Visual Storytelling Tips to Wow Your Audience Even During a Pandemic

Already a member? Watch now

The full content of this page is available to members only.

What You’ll Learn:: 
Podcasts, videos and infographics are hotter than ever, and that means it’s never been more difficult to get yours to stand out. To break through the noise, you need to tell a captivating narrative through audio and visuals. Discover how two major organizations found the right stories, used cost-effective tools to translate them into authentic, engaging content, and carefully tracked the outcomes of their efforts.
You’ll learn:
  • When a story is a good fit for a podcast—and when it’s better suited for another medium
  • How to draw out a good story when interviewing subjects
  • Easy editing techniques that add emotion and authenticity to your videos
  • How to get your videos, podcasts and infographics in front of wider audiences online
  • Data visualization tools and techniques that make it easy to create attention-grabbing infographics
  • Easy tools you can use to shoot and edit content without breaking the bank
  • Ways to repackage and repurpose audio and video content to get the most reach
August 2020

unilimited access
to all videos

per year
Presenter bio: 

Gregg Castano spent 32 years at Business Wire, capped by more than 7 years as President. With an insider’s understanding of the industry, and expertise in strategic planning and management, Gregg leveraged his unique perspective and insight to create the disruption of the newswire space that he believed was long overdue – News Direct.

Michael Delgado is the director of social media for Experian and host of the DataTalk podcast. He also teaches "Global Social Media Strategy" courses at the University of California, Irvine Continuing Education. His work has been featured in Forbes, CIO Magazine, Nasdaq, Forrester Research, PR News and Social Media Examiner.

Heather Hummelsheim leads the creation and execution of the communications strategy for Marriott International's group president. She also defines communications strategies, identifies communications tools/approaches and develops content in support of continent, business and discipline goals. Previously, Hummelsheim was senior manager of employer brand and communications, developing and executing the marketing and communications strategy for the Learning + Development Center of Expertise to implement global initiatives and products to associates.

Alfonso Quiroz is a spokesperson at Con Edison in New York, where he’s played an instrumental role in fostering a city-wide energy awareness, as well as in implementing, coordinating a leading social media strategy that has won industry recognitions and national awards.He also serves as president of the Hispanic Chamber of Commerce of Queens (HCCQ), where he’s heightened the organization’s profile, relevance and impact, all while developing a greater political awareness and sensitivity to issues of importance to the community he serves.

Sidney Alvarez, a multi-Emmy Award-winning television journalist, is responsible for social media strategies and content development for Edison Electric Institute (EEI). At EEI, Sidney uses his television background to develop cutting-edge content for the energy industry in the form of videos that entertain, educate, and inspire. He created and hosts a 30-minute television show and podcast, "Plugged In," which focuses on wide-ranging energy and sustainability topics and how they affect our daily lives.