5 Major Changes Reshaping Communications

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What You’ll Learn:: 
It's been a rollercoaster year. COVID-19, economic uncertainty, remote work and social justice issues have turbo-charged innovation like never before. With an election on the horizon, now is a perfect time to take stock of the biggest changes we've faced—and the best solutions we've embraced as communicators—so you can be prepared whatever else the future has in store.
This unique Webinar features Tanya Gibson (BBBSA), Meredith Klein (Walmart), Ayanna Robinson (Porter Novelli), Mark Miller (de Beaumont Foundation) and David Johnston (TSA) as they show how they're re-envisioning their people, plans and processes so you can do the same.
You'll discover:
  • D&I Guidelines: The latest inclusivity best practices for internal, external and executive communicators
  • WFH Engagement: How to project manage yourself and your teams with guiding principles like "The 3Cs", PESO—and platforms you need to stay on-trend
  • Crisis Resources: Tips and exercises to help you quickly pivot when bad news breaks
  • UGC Content: How to acquire powerful content even in lockdown by tapping real people with authentic stories—lessons from 50 "Why Public Health Matters" videos
  • Trust and Truth Mandate: Hard-won advice for speaking truth and rebuilding trust—from the C-suite to social media managers and beyond
August 2020

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Presenter bio: 

Tanya Gibson is the vice president of diversity, equity, inclusion, and human resources for Big Brothers Big Sisters of America. She supports the national office as a strategic business partner for human resources initiatives as well as providing support to the 240 Big Brothers Big Sisters agencies across the country. She also leads the organization's Diversity, Equity and Inclusion Committee. She's a champion for ensuring that all dimensions of diversity, equity and inclusion are a priority for all staff, mentors and the communities in which Big Brothers Big Sisters provides mentoring. She has worked in HR for more than 10 years in a variety of industries.


Ayanna Robinson is the corporate and reputation management practice lead and executive vice president in the Atlanta office of Porter Novelli. For more than 25 years, she has been at the forefront of delivering global, high-impact, award-winning campaigns for brands seeking to promote and protect their reputation. She also serves as a coach, mentor and advocate for future leaders in the PR industry, particularly for professionals of color who are less represented. A recipient of the Top Women in Public Relations award, her work has been the subject of several journal articles and has been recognized with more than 20 industry awards.

Meredith Klein is a director of PR at Walmart, where she provides communications support for its acquired brands, including Bonobos, Hayneedle, Shoes, ELOQUII, Bare Necessities, Moosejaw and Art.com. In this role, she also relaunched Jet.com's urban brand and private label (Uniquely J). Prior to Walmart, she co-led the launch of Makovsky's consumer practice and co-operated Golin's 24-hour "Bridge" newsroom. She began her career at Golin, where she worked with brands like Cisco, Walmart, MetLife and Adidas. At Golin, she led the Cisco account while creating marketing and communications plans for partners that included General Electric, Citigroup and Bank of America.

Mark Miller is the vice president of communictions at de Beaumont Foundation, where he leads strategic communications and applies his experience in philanthropy, health care, politics and policymaking to improve the health of communities and people. Through his career, he has advanced political, nonprofit and corporate missions in positions at the Case Foundation, the White House, Children's National Health System, the National Governors Association and the Corporation for National Service. He was also a senior writer and editor in the Clinton White House, where he helped launch and shape the AmeriCorps national service program.

David Johnston is the social media manager for the Transportation Security Administration, where he leads strategy and execution for all social media initiatives. He and his team are responsible for educating the traveling public through several social media platforms. He also oversees the agency's social customer care program, known as @AskTSA. During his three decades in the communications field, Johnston has served three federal agencies. He is a frequent conference speaker on the topics of social media and customer care and also serves as media director for a national nonprofit organization.