The 2018 Great Writing and Editing Virtual Summit: Report and write like a journalist to craft copy that tells, compels and sells

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What You’ll Learn:: 

Strong writers are in demand. Execs say clear, compelling writing is the No. 1 skill they seek in communication hiring and promotions—yet it’s also the hardest to find. Boost your writing chops—and job security—when you join this intensive workshop with former journalist and corporate writing coach Jim Ylisela (Ragan Consulting Group), PR writing instructor Shonali Burke (Johns Hopkins University) and freelance journalist Sara Clemence.


You’ll learn how to:

  • Write faster: Quickly plan and pen copy that grabs distracted readers
  • Edit like a pro: Avoid embarrassing mistakes that kill credibility
  • Dominate digital and social media: Apply new grammar rules to online copy
  • Write with passion again: Find new ways to tap into your creativity
  • Augment your career: Think like a journalist to boost reach, ROI and respect


October 2018

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per year
Presenter bio: 

Jim Ylisela, co-founder and managing partner of Ragan Consulting Group, is an award-winning veteran Chicago journalist and former publisher of He brings more than 30 years of experience in writing, editing, communications research and consulting. He has designed and organized newsrooms for many organizations, including Northwestern University's Medill School of Journalism, where he was a faculty member and co-director of Medill News Service from 1988 to 2001. He works with communicators to create brand journalism news sites, organize and train writers and editors, and restore reporting (and creative storytelling) to internal and external communications.

Sara Clemence is a freelance journalist and writer whose work has appeared in The Wall Street Journal, Esquire, Vogue, Bloomberg, Marie Claire, Adweek, Redbook and many other outlets. Most recently, she was the news director at Travel + Leisure. A journalist with extensive experience in print and digital, she has also been a business editor for the New York Post, written about weddings for Marie Claire, covered real estate for Forbes and reported on chemical weapons in Alabama. She loves spotting stories, cultivating editorial strategies, sensing trends and helping people and ideas meet their potential.