Communicating Layoffs, Mergers and Restructures

While no communicator wants to be the bearer of bad company news, this past year has proven that restructures are often necessary for businesses to meet changing market needs, shifting audiences and unforeseen challenges. In this session, we will share how to communicate these changes thoughtfully, with employees and external stakeholders alike, and frame them as a positive step forward for your brand. You’ll learn:

  • How to share messaging with the affected stakeholders first, then parlay the news to media outlets
  • Messaging tips that express empathy and support for terminated employees
  • Strategies for getting out in front of the common questions that will arise from media outlets
  • Examples of winning statements from leaders that positively reframed the bad news
  • Amanda Minto
    Director of HR Communications, Technology, Product, Xperience