Communicating and Navigating Change

Internal communicators are the first line of defense when sharing information around organizational change. In this case study, we follow the acquisition of a company — from the initial merger or acquisition to the integration and the effects companywide. We’ll uncover the tactics used to inform and calm employees and the collaboration by all stakeholders — from the C-suite to HR and internal comms.

You’ll discover:

  • The multichannel approach to deliver messaging about the company’s merger or acquisition in a positive light.
  • Real-world strategies for delivering sensitive messaging to employees with relatable, empathetic messaging.
  • How tactics like podcasts, video, employee spotlights and FAQs on your company’s intranet can calm fears and move the business forward.
  • Erik Battenberg
    Vice President, Corporate Communications
    U.S. Bank