Choosing and Using Platforms in a Shifting Socialverse

Change is afoot with shifting priorities and new social platforms, from transitions at existing fixtures such as Twitter/X, Instagram and TikTok to new and emerging options such as Threads, Spill and Mastodon. How should social teams decide where to invest their time when users are dispersed across so many platforms? This session will untangle these threads and address:

• How new and emerging platforms work and differ from their predecessors, and what communities on these platforms want from organizations’ accounts.
• A look at the new features and changes existing platforms have implemented that may reshape their future.
• Tips for identifying which platforms align with your organization and its workflows.
• Streamlining processes for managing multiple accounts at once, and metrics for measuring success.