Sheba Medical Center in Israel, ranked among the world’s best hospitals by Newsweek, has faced numerous crises head-on—including the ongoing current conflict. This case study reveals how internal comms helped the facility became a “lighthouse” of leadership for its 10,000 employees and community with empathy, clarity and unwavering commitment. What you’ll learn:
- Building Fortitude: Strategies to support employees and maintain operational excellence during crises, using change management principles and tools like pulse surveys and employee feedback.
- Global and Cross-Cultural Comms: Insights into driving effective comms and collaboration with diverse teams and global partners during times of crisis.
- Impactful Content: How Sheba’s team creates unique crisis-related content, such as the world's largest COVID-19 vaccine database—while embracing storytelling.
- Ensuring Wellbeing: Examples and ideas for fostering employee safety and mental health support through regular updates via intranet, email, and mobile apps.
- Clear Communications: Hard-won lessons for aligning comms across all channels by establishing a centralized hub with video, audio, written updates and more.
- Leadership Lessons: Why active listening, empathy and self-care for communicators matters more than ever—especially during times of crisis or conflict.
